Coca-Cola said on July 27 it would be raising the price of its sodas in the middle of the year. Economic recession can have the greatest negative impact on the company. Technological Cutting edge technology and recycling: Technological advancement in television and the internet means that the company can reach more people than before by using these innovative channels of communication.
However, in the recent years, sales of customary carbonated soft drinks have dropped as more and more customers become health conscious and move away from high-calorie sugary drinks. Soft Carbonated drinks and other alcohol free beverages manufacturers have also sensed the effects of intensifying competition from private-label soft drink makers.
Nevertheless, sales of greater value energy and sports drinks have driven profit generation in the industry.
The Soft Drink and Beverage manufacturing industry is primarily concentrated in the eastern Australian states, close to the foremost population centres, according to Soft Drink market research report published in IBIS World New South Wales alone has Market Size Coca Cola Amatil is the leading and largest provider of alcohol-free beverages and Coca Cola trademark products as it covers a huge market segment.
The market conditions for soft drink companies in Australia are encouraging and it still has a huge potential to grow more. Market Growth Today, Australia is commercially assisted by both outsized multi-plant companies and by persistent dynamic and robust regional bottlers that are innovative and manufacturing products for both the domestic and foreign markets.
At present, the beverage industry produces a remarkable wide collection of beverages, from the traditional carbonated soft drinks and fruit juices to sports, energy and other formulated beverages, and a booming bottled water market Australian beverages, On the other hand, the rapid and stable growth of the retail trade is because of the strong position of the Australian dollar and encouraging employment conditions.
This economic stability has reduced the cost of retail goods that are imported. Hence improved employment and economic conditions has led to better purchasing power and positive consumer behavior IBIS World, Key Competitors Since now Coca Cola Amatil manufactures a number of beverages other than cola such as lemon drinks spritebottled water Mount Franklin and Orange drinks Fanta.
The company faces competition from tea and coffee offerings by Nestea and from smoothies and juices produced by companies like Boost. Environmental Factors Internal Rivalry There is an intense rivalry among the top market players; Coca Cola, Nestle and Pepsi which comprises of a strong concentration of approximately 43 percent of the market.
However, the rest of the market is quite fragmented. There is a considerable degree of rivalry among these competitors because they operate internationally with a wide network of bottlers San Francisco Chronicle, Meanwhile, in markets like Australia and New Zealand that has sturdy supermarket chains like Coles, Woolworths, Progressive and Foodstuff, the buying power of consumers is comparatively high.
Supplier Power Apparently, the supplier power seems to be absent because almost all of the inputs are supplies and are readily available.
Yet, a vital issue that needs to be monitored and evaluated in the mounting commodity prices of necessary production inputs such as sugar and packaging supplies like aluminum.
CCA possesses the essential evading strategies well in place to combat increasing commodity prices. This stabilizes the supplier power that input suppliers and packaging manufacturers might have in the industry. Effect of Climate Events The recent floods in the Queensland and Victoria had significant negative effects on the food prices and agriculture supply system.
Further destruction caused by Cyclone Yasi led to inflation and rise in interest rates had a strong impact on retail spending IBIS World, After experiencing harsh economic circumstances, the Confectionary and Soft drink industry regained strength owing mainly to better employment and currency condition.
Target Markets As a manufacturer and distributor of a diverse range of non-alcoholic beverages, Coca Cola Amatil operates in different markets. The company functions in consumer market as such beverages are purchased and sold there. Additionally, the corporation also operates in intermediate markets as its offerings are distributed by means of retailers such as supermarkets.
A summary of Al Ries & Jack Trout 's marketing bestseller: Marketing Warfare. The marketing concept states that a firm's goal should be to identify and profitably satisfy customer needs. Putting theory into practice in real-life business situations. Case studies, company information and news on Australia and New Zealand's leading businesses and organisations.. Australian Business Case Studies is a long-established and trusted brand, providing a unique, powerful and immediate resource for teachers and students of Business Studies.. Each of the business case studies is. Executive summary. Giant soft drink company Coca Cola has come under intense scrutiny by investors due to its inability to effectively carry out its marketing regardbouddhiste.comuently it is seeking the help of Polianitis Marketing Company Pty Ltd to develop a professional marketing plan which will help the business achieve it’s objectives more effectively and efficiently, and inevitably regain.
Being the producer of mass market products such as fruit juices, smoothies and soft drinks, CCA also engages in mass-market, and at the same time, in niche markets because it also manufactures niches products like energy drinks Rees,p.
Evaluating New Marketing Opportunities Coca Cola Amatil has experienced years of consistent growth and profit since its inception. At present, the company sells over one billion servings every day See Appendix 2however, CCA is also aware of 47 billion servings that are sold by other competitors and it seeks to make optimum use of potential opportunities in the market.
Introducing New Brand The prospect of introducing a new flavored cola brand is highly appealing and with right marketing strategy, such an innovation will create value and will bring fruitful results in terms of revenue growth.
The new product will offer a unique drinking experience to consumers and is expected to enhance brand loyalty. The new drink will be a bottled flavored bubble tea, a creative blend that would give the fizz of Cola and taste of flavored tea.
Such an innovative offering will present itself as a healthy, funky and unusual substitute for other soft drinks and would appeal to the health-conscious population segment, which previously proved to be a tough market segment to target.Putting theory into practice in real-life business situations.
Case studies, company information and news on Australia and New Zealand's leading businesses and organisations..
Australian Business Case Studies is a long-established and trusted brand, providing a unique, powerful and immediate resource for teachers and students of Business Studies.. Each of the business case studies is. David Butler is the Vice President of Innovation and Entrepreneurship at The Coca-Cola Company and is responsible for Coca-Cola’s Accelerator Program designed to generate early-stage, high-growth startups.
Coca-Cola- Strategic Marketing Analysis Case Solution. INTRODUCTION TO THE COMPANY. The company selected for the analysis of strategic marketing in an organization is regardbouddhiste.com-Cola is a beverage company, which provides diet and regular sparkling beverages and still beverages.
Coca-Cola, or Coke is a carbonated soft drink manufactured by The Coca-Cola regardbouddhiste.comally intended as a patent medicine, it was invented in the late 19th century by John Pemberton and was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coca-Cola to its dominance of the world soft-drink market throughout the 20th century..
The drink's name refers to two . The Coca-Cola Company focus and meets those requests with a brand name Coca-Cola and a red and white attractive 20 package with a uniform taste of product across the country, this became some of the foundation strategy of the company.
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