Image, distinction on monetary value and trade name.
Political factors reflect the political stability of the region where Easyjet is operating. Government guidance and assistance available to travel and tourism businesses.
European Countries Collaboration and good relationship making EU politically stable. This stability is a significant advantage for the growth of Easyjet THREATS Airlines which fail to comply with strict carbon emission limits will face fines from the Environment Agency, the government has announced.
BBC news Wednesday, 4 March Government enforces rules on airlines company to apply expensive technological solutions to detect terrorists for passenger security Economical Factor Despite the global recession the Easyjet is making significant profits. The low-fare strategy of Easyjet is exploiting the demands of the customers to travel at cheaper prices.
Currency exchange rates can also effect the company economically however the recent decline in the value of US dollar as compared to Euro is paying off Easyjet. One of the most important factor is the Fluctuations in fuel market price as its influences the airline business.
As a result several airlines that include Aloha, ATA, Frontier and Skybus closed their operations in but as the oil price drops airline profits soars.
People now a days travel more either for their holidays or businesses.
This increase in the travelling has a positive impact on the growth of various airlines. The development in the tourism industry especially in Europe over the past few years reflects this fact.
Cultural changes towards travelling will benefit towards the growth of Easyjet. Technological Factor The rapid development in the technology can have significant effects on the growth and operations of the company. The use of internet enables the company to operate more efficiently and it also opens new ways for the customers to know about various holiday spots and locations.
Legal Factor CAA regulations on charges relating to take-off and landing charges at airports. Lack of take-off and landing slots makes it difficult for carriers to find suitable airports. Aviation generates 3 percent of all carbon dioxide emissions in the member bloc.
The purpose of this EU-wide scheme is to cap emissions from aviation and this will come into. Boeing or Airbus A which reduces the maintenance and training costs.EasyJet the airline industry was founded in by Stelios Haji- Ioannou and from thence struggled to maintain their competitive position in the airline industry.
Theory on strategy and competitive advantage 18 The Positioning School 24 Theory on Porter´s Five Forces model 20 Theory of Generic Strategies 23 The Resource-based School 25 Theory on SWOT analysis 27 4. The low fare airline business model Introduction 28 Introductions report has been written in order to provide an environmental and competitive analysis of the low-cost airline industry sector from the position of Asset.
It will give a brief history into Asset and the low- cost airline industry. It will analyses the internal strengths and weaknesses as well as the external threats and opportunities.
Environmental Analysis of Easyjet and Its Competitive Advantage. Stelios Haji-Ioannou, the founder of easyJet, initially became interested in the idea of a European low-cost airline in May after being offered a stake in a Virgin Atlantic Airlines franchisee. Berlin Tegel "Otto Lilienthal" Airport (German: Flughafen Berlin-Tegel „Otto Lilienthal“) (IATA: TXL, ICAO: EDDT) is the main international airport of Berlin, the federal capital of regardbouddhiste.com formerly served West regardbouddhiste.com airport is named after Otto Lilienthal and is the fourth busiest airport in Germany with just over million passengers in Easyjet Porter Five Forces Analysis This Coursework Easyjet Porter Five Forces Analysis and other 64,+ term papers, college essay examples and free essays are available now on regardbouddhiste.com Autor: cors82 • November 30, • Coursework • Words (4 Pages) • 1, Views.